Géranne  Darbouze

Positioning · Customer Insight · GTM · Product Marketing

Featured Work

Marketing's job isn’t to say more.
It's to make the right idea impossible to misunderstand.

Phone screen showing a missed call from Amae Health Care Team
Screenshot of a website homepage called 'embeddables' with navigation links for Product, Pricing, Results, and Docs, a call-to-action button labeled 'Book a Demo,' and a login button, featuring a sky with clouds as the background.

Amae Health
Building Marketing From Zero Across Six Markets

Embeddables
Building a Category, Not Just a Website

A smiling young man wearing a beanie and glasses, looking up in an indoor setting with modern architecture. Overlaid on the image are words related to control and networking, including the phrases 'Control Freaks Unite', 'Connect Over Control', and details about a networking event with BMC Software and Seattle Data Guy.
Smartphone displaying a social media post about technology predictions for 2024, with sections on AI and data regulation, IT and cyber collision, and HR, each featuring a profile picture and quote. The background is purple.

BMC Software
Replacing the Wrong Buyer With the Right Influencer

Commvault
Turning Enterprise Content Into an Audience-Led Growth Engine

Creative Growth

Creative Growth
Commvault Social Newsroom

Commvault Social Newsroom
Amae Health

Amae Health
Control - M

Control - M
Story Syndicate

Story Syndicate
BMC Software Social Newsroom

BMC Software Social Newsroom
NIKE

NIKE
JMS Socials

JMS Socials
Teradata

Teradata
SHIFT

SHIFT
Embeddables

Embeddables